Marketing Automation Blind Spots to Avoid

iBe honest…

Have you been sucked into the rabbit hole of “marketing automation” confusion and the promise of “passive income” when you’ve all the ducks lined up in some distant future, yet got derailed from focusing on what truly matter to you and your business right here right now?

Have you got fed the kool-aid of “making money while you sleep” before you’ve the clarity to guide the decision, design a brand-aligned user journey and set the foundation to allow for meaningful and successful automation?

Have some coaches/consultants/platforms told you “not having to lift a finger” is a cool thing to do, while “trading hours for dollar” by actually putting in the work and god forbid, talking to people 1:1, is the dumb route to go?

Nothing wrong with systems and tools that allow you to automate your marketing processes – they can save a lot of time and headache when implemented with intention.

Bear in mind that you still have to put in the hours to set up automation. Question is, is the ROI worth it… besides the fact that you can namedrop all these systems so

How Businesses Can Engage With Mobile Audiences

22If there is one personal device that has brought about phenomenal change individually and the world as a whole it has to be the mobile device. The world has made steady progress from the time in 1973 when Martin Cooper an executive at Motorola first used a wireless instrument to make a call to his competitor at Bell Labs owned by AT&T Joel Engel. A device that was predominantly made for wireless telephony is now used as a camera, for surfing the internet, as an entertainment device, video conferencing and a lot more. Infact mobiles have become so integral to human life that on average the time spent using mobile phones equals 23 days in a year or 3.9 years of an average individual’s lifespan. The growing influence of mobile has ensured that both private and public entities give adequate attention to the medium. In case of private entities or businesses mobile has transformed into a battlefield with each business entity trying to outsmart the other with mobile enabled services and applications. Forrester in its forecast suggests mobile commerce in the US alone will

Increase Your Sales by 8-10% Within 30 Days

3Marketing your business, in the past several years, has evolved into two-way conversation between you and your prospective customers. The traditional practices of sending your offers to the masses in the hope of attracting wider audiences, is no longer truly effective in today’s digital age. If you hope to survive and thrive in the 21st century, it is imperative that you learn and adapt to this style of lead generation that converts to increased awareness of your brand and conversion to an increase in sales.

Today’s style of marketing is, as it should be, focused on “engagement” with your potential audience. Your communication to them may be, at times, simply information and education rather than a specific offer for your product. You want to constantly work on building long-term relationships that will continue to grow. But let’s face it, with so many facets of your business vying for your attention, how do you add one more time consuming task to your daily activities? When you consider the power and statistics of what proactive mobile and social media marketing can do for your business, you can’t

Where To Begin With Forex Trading

Selecting the most appropriate Forex broker is one of the essential things to do when you have decided to begin working as a Forex trader. Choosing these brokers online is a simple thing to do but selecting the most popular one will need a little effort. Some traders select the “lazy way” to pick a broker; that signifies that they select based simply on the broker reviews, suggestions as well as stars. However, the wiser ones select a broker in a much more professional way.

They apply comprehensive research to choose one which will be beneficial for their business. If you want to try this work seriously, the qualified way will be the right way to choose. Below are the tips you can do to identify a Forex broker appropriately:

1 . Before heading too far on this business, it will be better if you really know exactly what broker features you will need. Note down the features and also services which you expect for trading. You most likely have to also think about the currencies you can use for forex trading, the minimum investment, tools as well as indicators you will need for trading, broker status as well as more. List

8 Tips to Get Ahead With Your Business

More and more individuals and businesses are released to launch his dreams, but all businesses are launched on the Internet, there are many who end up failing or not having the success that was expected. For this to happen, it is essential not to do things right from the beginning, and for this, we must invest well and think/analyze, and work deeper into the critical elements that make a difference. In general, whenever you undertake a project, regardless of whether such projects, you must consider some factors and circumstances:

1. Keep it simple – There are currently marketing studies that demonstrate the effectiveness of ideas or lines on simple products by offering numerous options. People stay less time reading and before the instantaneity of modern life also overwhelmed with too many alternatives. Make sure your concepts or products are easy to understand and implement.

2. Read – The more you instruct yourself on those topics that interest you most likely have to create something new. Read news, blogs, forums, columns and related to your business will provide an advantage over your competitors items.

3. Focus on large markets – Your idea must be thought and developed for large markets. There is a constant

Marketing Success In The Era Of Knowledge Banks

Major search engines have two primary goals when it comes to the formulation of their algorithms. The first of these is to ensure that web users are able to access high value information each time they use their platforms. If they do not, than a search engine that was once both ubiquitous and pervasive will quickly be out-shined by its factor and more effective competition.

The second, primary goal of a search engine is to create a massive databank. Surprisingly, these platforms are hard at work doing far more than simply helping people find things. They are also working to build a virtual library of thoughts, ideas, information, people, places and things. Ultimately, they hope to catalog the entire world in one way or another by using latent symantex.

With this in mind, you may be having a harder time than ever before when it comes to getting people to click your links and visit your web pages. This is even true if you’ve managed to land a top spot on search results as the result of diligent and continuous SEO efforts. The top engines are now rewarding first page placement to companies that answer search queries the best.

Unfortunately, although this

Why You Should Consider Using Marketing Display Systems

When you want to reach out to your customers, you need to make a big impression. Potential customers are surrounded by so many marketing messages that they need to make a snap decision about whether or not to make a purchase in 60 seconds or less. A display system can help you grab that customer’s attention during the very brief time that you have it. A promotional flag or retractable banner is often the most important deciding factor that will cause them to stop and give you more of their time. As we all know, once you have their attention, you have a real chance of getting them to buy your products.

Why Display Systems are a Good Investment

Even though display systems, such as promotional flags and advertising banners, are often custom-printed with your logo and message, it’s a surprisingly very affordable option. Purchasing these advertising banners costs much less compared to buying time for a commercial on television, for example.

The biggest advantage of promotional display systems is that with proper care, they can be reused over and over. The same teardrop flags you use today at your convention or trade show, for example, can be used again at the next

Start Up Marketing

So you’ve come up with this AWESOME product, and at first you were just making it for friends and family, but now you’re thinking “hey, I could make this into a business!” How do you transition into the business world though? Well as any business owner will tell you, marketing and branding are key to any great business plan.

While there are a million things to think about when starting a business, one of the most important things to consider when attempting to gain customers is marketing and branding your product. While there are multiple ways to do this, we thought we’d share some of the most important elements to help get your business out there!

A logo is a great place to start. This can help get your creative juices flowing and make you really think about what you want your business to be about. Logos should be a simple representation of your company, customers should be able to look at it and get a basic idea of what you’re all about. That being said, chances are there are a TON of businesses out there doing what you do or something similar so it’s important to not only tell customers what

The Value of Promotional Flags in Marketing Strategy

Marketing often comes down to catching the attention of your potential customer in the brief moments that you have their attention. When there are so many messages from your competitors, all trying to be the ones to grab their share of the market before you do, it’s crucial that you find a way to stand out from the crowd. Promotional and teardrop flags are a great way to reach potential customers and bring them closer to see what you have to offer.

Types of Promotional Flags

Once you’ve decided that a promotional flag is the right strategy for your business, you next have to choose which type of flag you want. There are several varieties to pick from in terms of materials, printing process and mounting surface.

Colour. The more colours in your company logo, the more colours that need to be available for printing your flag. Choices range from two or three colours only to full-colour.

Printing. Transferring your logo or message on to a flag requires printing. You may choose to get a silk-screened print or digital printing.

Mounting surface. The mounting surface is the base into which your flag will stand. Options include ground spike, cross base, car foot or water. Each

Understanding How To Shift Your Marketing Strategies

Since the business strategy affects how the entire business is run, it should be developed and planned in consultation with the business team. It is a comprehensive and wide-reaching planning tool that:

• Outlines the marketing strategies you intend to use.

• Enables you to come up with a plan and evaluate how effective it is to the business.

• Profiles your competition as well as your customers.

• Explains the role and position of your services or products in the market.

• Describes the business as well as its services or products.

A marketing strategy is different from a marketing plan as the former is intended to be used for an extended period, say a couple of years while the latter is reviewed after every year.

Objectives of a Marketing Strategy

The objectives laid out in your marketing strategy should focus on how your business will increase sales while retaining customers. At this point, the marketing team should know how to package services and products, how to market them, and how to price them.

A well laid out marketing strategy helps the business to tailor make its messages with the right marketing mix and approaches so as to increase sales through efficient marketing activities.

Knowing your Customers

You cannot have

TIPS to Build Your Business Right

1. Education – I can’t express the importance of education and financial literacy. I am not saying that you have to get a degree in this field but you should become an expert in whatever field you are going into. These days a degree is only a sheet of paper that has cost you thousands of dollars that you don’t even know that you will be paying back.

2. Master It – Master your craft by becoming the best. This means practice, practice, and PATIENCE. Be patient and kind with yourself because you are going to make mistakes. What you must do is dust yourself off and start all over again, re-energized and ready to conquer your next mountain… meanwhile still breathing.

3. Define Your Target Market – Who are you trying to sell your product or service to? Where do you find them and where can they be found? You must narrow down your target market especially if you are in a specific niche. Someone who owns a pest control company can target anyone who rents or owns a house, however we must consider the geographically territory they want to cover. It is easy to be eager and say that you

4 Marketing Strategies to Help Grow Your Business

Running a business may be the difference between having enough money at the end of the month and not having enough. It may also be the difference between having an awesome summer vacation or a weekend getaway. No matter what the reason is for you running a business it won’t work or be successful if you don’t advertise and market what you offer.

It doesn’t matter what type of business you run, the only way to get the word out and have people know you exist is to advertise and market your business. You can’t expect to build it and have them come if they don’t know you’re there to help them.

The traditional ways to market your business would be newspaper ads, magazine ads, phone book ads, and business cards, but there are new and better ways to advertise your business. More and more people are using their phones to find what they are looking for and fewer and fewer people are using those traditional methods. So it’s important to be up-to-date with your marketing plan and place your business where your market will find you.

Here are several options for you to consider when marketing your business.

1. Facebook

Facebook is the number

7 Ways To “Bootstrap” Your Marketing

The problem with small businesses today is that a whole lot of entrepreneurs go into business with a GREAT idea… and then fail.

Don’t get me wrong – I’m not saying that your idea isn’t great! But what business owners and entrepreneurs don’t recognise is that by going into business in the first place, they have to go into the marketing business as well.

According to The Office of National Statistics, 1 in 10 businesses these days are closing down – and just zeroing in on the night life: there are 50% fewer establishments than there were 10 years ago!

And why is that, in an economy that’s on the rise? You could blame the high business rates, or the inability to compete against the leaders: Tesco, Starbucks, Uber… And these may indeed be a big factor.

But if all you’re doing is pumping your money into advertising, that isn’t competition – that’s feeding Mr Advertiser and his family.

SO HOW ELSE CAN YOU MARKET YOUR BUSINESS?

First of all, we need to make it clear what exactly IS marketing’ anyway?

Is it advertising? A bit.

Is it sales? Also, a bit.

Is it logos, signs and posters? Well, that comes into it.

Is it all of these things?

How Simple Mistakes Can Sabotage Your Message

Whether you realize it or not, every day you attempt to convey a message to someone, whether it be a family member, coworker, or your online followers. When you’re a business owner, conveying a message about your company becomes very important and typically involves advertising. These messages are often of the persuasion type and can be crucial in the business world. However, with the amount of technology we have at our hands today it is very important to be sure you’re conveying the right message, especially seeing as unless you’re some super-secret computer whiz, chances of ever getting a video or post completely off the internet are slim to none.

Here are some common ways people sabotage their messages:

Talking smack about your opponent or critic:

If you’re trying to put a message about your business out there, bad mouthing your competition just isn’t a good idea. Think about how many times you’ve seen a political candidate stick their foot in their mouth or just look like a fool because they have nothing else to say but bad things about their opponent. Chances are, bad mouthing will come back to haunt you at one point or another. You will cast yourself and company

Why Stories Are an Essential Component in Marketing and Selling

Have you ever wondered why some people just have that gift for engaging their clients more than others? Why do we hang on every word of the charismatic and the gregarious? Often these people are super confident and have a unique charm that is very difficult to bottle, but fundamental to the substance of what all these wonderful people provide us with is the one thing every human being is excited by in communication – stories.

If you can create great stories within your pitch or marketing campaign you have a ready-made audience and the prospective client on the hook. That’s a guarantee.

Think about it – all the things we love in the entertainment world has a good story at the core. The blockbuster film, the best-selling book, the evocative play and the hilarious joke. When we were children we sat in silence and in awe as our parents read our favourite stories for the umpteenth time till our failing eyes could not keep us awake anymore.

We all have an innate thirst for stories just as much as we have thirst for good food and wine. And just like a good meal can turn your prospective clients head – so can

Why You Lose Money When You Don’t Do Best Customer Profiling

Owning and operating a business in today’s economy is not always an easy feat, especially when you consider the marketing and advertising aspects. To maintain a successful business with a loyal customer base, it is imperative to conduct Best Customer Profiling. Without this marketing strategy, you will not only waste marketing opportunities, but you will experience a loss in revenue. Take a look why you lose money when you neglect to define your audience:

What is Best Customer Profiling?

Best Customer Profiling is another term for Audience Definition or Segmentation. This is the process of gathering and collecting data and statistics on past customers and then analyzing the information to determine who is most likely to produce a conversion, or a positive result, for your company. Successful profiling should go beyond the basic demographics, like age and income, and delve more deeply into the psycho-demographics, including Internet usage, social background, and neighborhood statistics.

Not everyone is your ideal customer.

Too many businesses make the mistake of investing their advertising dollars into an overly broad marketing campaign. Assuming everyone has the potential to purchase the company’s product, marketing professionals sometimes blindly target blanket populations. But just as everyone comes from diverse backgrounds and upbringings with

Understanding How To Shift Your Marketing Strategies

Since the business strategy affects how the entire business is run, it should be developed and planned in consultation with the business team. It is a comprehensive and wide-reaching planning tool that:

• Outlines the marketing strategies you intend to use.

• Enables you to come up with a plan and evaluate how effective it is to the business.

• Profiles your competition as well as your customers.

• Explains the role and position of your services or products in the market.

• Describes the business as well as its services or products.

A marketing strategy is different from a marketing plan as the former is intended to be used for an extended period, say a couple of years while the latter is reviewed after every year.

Objectives of a Marketing Strategy

The objectives laid out in your marketing strategy should focus on how your business will increase sales while retaining customers. At this point, the marketing team should know how to package services and products, how to market them, and how to price them.

A well laid out marketing strategy helps the business to tailor make its messages with the right marketing mix and approaches so as to increase sales through efficient marketing activities.

Knowing your Customers

You cannot have

How to Make Use of An App

As the world of marketing technology is moving at a fast pace, it appears that there are always new innovations coming out. One of these innovations is the mobile app, which takes advantage of the increasing trend of mobile device usage. Having a mobile app is definitely a major advantage for a small business as it allows them to stay ahead of the competition. However, using a mobile app requires a good understanding of how to take advantage of it. This article will discuss a few ways to make the most of an app to utilize your marketing.

Method #1: Utilize a Loyalty Program

Businesses such as Subway, Smoothie King, and several supermarket chains utilize a loyalty program where if you make a certain amount of purchases, you can get special deals and discounts. These programs are a great way to encourage customers to buy more and an excellent promotional tool for new customers who may be interested in the product.

An app is an excellent way to utilize such a program. The use of bar code scanners and the app allows the customer to keep track of how many points or purchases they have made. In the past, businesses used loyalty cards

How to Explain Content Marketing

There are many different types of businesses out there. Yours may be among the unique businesses that exist but it is still not the only business that offers what you offer. However, there are business people who don’t get content marketing and don’t think that they need to use it in their business.

The importance of content marketing for all businesses

Content marketing is extremely important for all business owners and all businesses. However, there are many people who just don’t understand why it is so important and how it can help to bring any and all businesses to the next level more quickly and more easily than those businesses would be elevated otherwise. If you are interacting with someone (whether it is in person or online), the icebreaker will be for you to ask the other person what they do and you would expect that the other person will ask you the same question. It seems like a simple enough question that deserves a simple enough answer.

However, it may not always be as simple as you imagine. If you happened to be faced with a business person who basically has nothing to do with content marketing, your objective will be

7 Questions To Grab Immediate Attention

The basic principle is – people don’t want to buy your product or join your business.

The reason is because nobody likes to be sold stuff.

When you buy something, you are buying a solution to your problem.

Think about the books that line your bookshelf. What made you buy those books? You weren’t looking for 200-300 pages to read through, but you wanted the information in the book.

More specifically, you wanted the RESULTS of what that information could do for you.

To create an effective marketing message, you must enter the conversation that is already taking place in the minds of your customer or prospect. Once you understand what they truly want, then you can leverage that.

Your message needs to be in alignment with what they see, need, hear and feel in order for them to take action.

1. What Are Their Biggest Fears, Problems, Pain, Frustration And Disappointments?

Understand the reason people buy something is because they want to solve a problem. Once you understand that, then you can craft a message that will resonate with them.

For example, many people in network marketing struggle with rejection, retaining people on their team, staying motivated, etc. Make a list of these struggles and create messages that